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October 21, 2005
By: TOM BRANNA
Editor
Rene Furterer introduced Okara Protect Color, a hair care line that combines three active ingredients to treat damaged hair, maintain color intensity and protect hair from free radicals. A new innovation, the Color Protection Factor (CPF), indicates the percentage of color protected by each step. Okara Protective radiance shampoo is CPF +70, which means that it is proven to maintain 70% of hair color. Both the Mask and No-rinse conditioner are CPF +80, ensuring 80% protection of hair color. Acti...
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